Incentive travel: our winter 2025-26 top destinations for corporate teams
Incentive travel is one of the most powerful tools to motivate employees, reward performance and foster team cohesion.
Winter, in particular, offers a unique setting for companies to escape routine and design high-impact experiences. Italian companies, especially those based in Milan, increasingly choose the Alps for corporate trips combining leisure, adrenaline and bonding. The 2025-26 winter season promises outstanding opportunities for business travel with a human touch.
Top winter destinations for incentive travel
Courmayeur continues to top the list of winter incentive destinations for Milan-based businesses. Nestled at the foot of Mont Blanc, this iconic resort blends luxury hospitality, world-class skiing and authentic Italian charm. Its proximity to Milan, along with its premium services and stylish venues, make it ideal for high-level corporate winter events and team retreats. Activities include snowshoeing, skiing spa sessions, and gourmet dinners at altitude.
For companies seeking a quieter, more intimate atmosphere, Champoluc is the perfect match. Located in the Val d’Ayas, part of the Monterosa Ski area, this resort is appreciated for its unspoilt nature, quality accommodation and outdoor team-building options. Snow hikes, group skiing, and fireside networking in Alpine lodges are just a few of the possibilities in this laid-back but captivating village.
Sestrière stands out for its infrastructure and experience in hosting corporate groups and sports events. Located within the Vialattea ski area, it is among the favourite winter destinations of Milanese companies looking to combine business goals with high-energy activities. From downhill skiing and snowmobiling to corporate olympics and motivational workshops, Sestrière is equipped for incentive programmes at scale.
Team building in a snowy landscape
Winter incentive travel is not just about enjoying the snow — it’s about creating meaningful, shared moments. Activities such as building igloos, group sled races, winter survival challenges, or Alpine escape games turn snow into a playground for creative, goal-driven team building. These programmes are led by experienced facilitators who tailor the content to your company’s culture and objectives.
Customisation and logistics: what really matters
The success of an incentive trip often hinges on the details. From transfers and accommodation to activity scheduling and dietary requirements, every element must align with your team’s profile. Winter 2025-26 proposals focus increasingly on fully customisable experiences, designed to support specific corporate goals—whether that’s launching a new product, celebrating milestones, or nurturing leadership.
Plan early for the best results
Demand for corporate winter travel is rising. Courmayeur, Champoluc and Sestrière, being some of the most in-demand destinations among Italian companies, tend to book out well in advance. Planning early ensures access to the best venues and suppliers, as well as more room for tailoring your programme. Start designing your winter 2025-26 incentive now to secure availability and unlock the full potential of the season.