Susanne De Bock talks about the event organised by Smart Eventi in Como
Suzanne De Bock, head of the Talent Management area within Prima Assicurazioni’s People department, recently shared insights on a departmental event organised in collaboration with Smart Eventi.
The team aimed to bring together 40 participants from multiple countries and align the group around a unified message. "All’inizio volevamo organizzarlo da soli, ma ci siamo resi conto che non avevamo il tempo, le competenze e la conoscenza del territorio per organizzarlo," she explained, underlining the initial challenges in handling logistics, timing, and local venue selection internally.
Susanne De Bock talks about the event organised by Smart Eventi in Como
The selection of the venue proved critical. The event took place in Como, a location well-received by the participants for its accessibility and environment. Smart Eventi’s knowledge of local venues allowed them to suggest options that matched both functional and experiential requirements.
De Bock noted, "sono rimasti per tutto il processo molto calmi, gentili, veloci nel rispondere alle nostre esigenze con idee creative e positive," highlighting the agency’s calm and responsive approach, which left a strong impression on the team.
The programme: team cooking, dinner, and workshops
The agenda included activities aimed at fostering collaboration and team cohesion. Participants engaged in cooking exercises, shared meals, and focused sessions on company strategy and daily work practices. These activities reinforced the idea of a single, global team despite the participants’ diverse national backgrounds.
Time management represented the most complex element. De Bock explained, "Il cliente non pensava di poter trovare un bel posto, in quel periodo dell’anno, che risultasse giusto per tutte le persone coinvolte, ma Smart Eventi ha risolto ogni problema," demonstrating how effective planning ensured a seamless execution.
One word to describe Smart Eventi: "Effective"
Reflecting on the collaboration, De Bock emphasised Smart Eventi’s value: "perché hanno una buona conoscenza del territorio, sanno consigliare posti e fornitori con cui lavorare," and confirmed that the agency will be chosen for future initiatives. She concluded that the word best representing the Milan-based team is "efficace," summarising the precise alignment of the event outcome with Prima Assicurazioni’s initial objectives.
The experience illustrates how professional event management, grounded in local expertise and structured coordination, can translate organisational vision into tangible, engaging experiences for participants, ensuring both satisfaction and strategic alignment.