Social impact Bike Building for Prima Assicurazioni

The Client’s Request

Prima Assicurazioni: bringing people together beyond remote work

The client outlined a team made up of professionals who usually work independently, often remotely, with limited opportunities for real connection. The brief focused on creating a meaningful team building experience that could bring people together again, fostering interaction, collaboration and shared experiences. Expectations were clear: an activity appealing to different mindsets, combining enjoyment with authentic social value, scheduled for an October afternoon and closing with a relaxed social moment such as an aperitif. Accessibility was key, with a well-located venue in Milan or nearby areas.

Our Proposal

Bike Building: teamwork with a common purpose

The proposal turned these needs into a high-impact team building project. The Bike Building activity was designed around 18 teams, all working towards a single shared goal: the collaborative assembly of bicycles for donation to a local community. Supported by professional mechanics, participants took part in a hands-on, energetic and highly collaborative experience that strengthened coordination, problem solving and team spirit. A friendly competitive element boosted engagement, while the final donation gave the activity clear social purpose and long-term value.

Achieved Results

Prima Assicurazioni: a collective success built on engagement and trust

The project delivered exactly what was expected, generating strong satisfaction across the board. The team building experience was perceived as engaging, well managed and genuinely effective in bringing people together. The combination of structured planning, shared challenges and socially responsible team building strengthened team cohesion and left participants with a tangible sense of achievement, making the overall outcome both meaningful and successful.