Lights, Camera, Team Building: How Bip Boosted Bonds Through Ad-Venture in Rome
At Smart Eventi, we craft impactful team-building experiences, but Bip’s request for their CoE Sustainability unit in Rome surpassed all expectations.
When the professional services firm tasked our team with designing a creative and dynamic team-building experience for their newly integrated CoE Sustainability business unit, we anticipated another well-executed event in line with our usual successes—but we didn’t expect a standing ovation.
Bip’s Team Building: Crafting an Advertising Campaign from Scratch
Seeking to strengthen bonds between both new and seasoned employees, Bip wanted an immersive, engaging activity that would bring the group together in an unexpected way. They were looking for something that would not only entertain but also educate and inspire, creating lasting memories and connections.
After careful consideration, we proposed an activity that would quite literally put the team in the spotlight: the creation of their very own advertising campaign.
This unique approach would blend entertainment with the development of essential skills such as communication, ideation, and project management. And with a historic castle as the venue, the stage was set for an unforgettable afternoon of creativity and camaraderie.
An Exciting, Immersive Experience
The event kicked off with a lively icebreaker, allowing participants to get to know one another in a relaxed, playful setting. But it wasn't long before the serious business of advertising took centre stage. Divided into nimble teams, the Bip crew got to work conceptualising their campaigns, drawing inspiration from personalised creative briefs that challenged them to think outside the box.
Each team had the opportunity to immerse itself in the creative process. When the cameras started rolling, Bip employees took on the roles of directors, actors, and crew members, bringing their visions to life with infectious energy.
A Resounding Success—Crowned with a Standing Ovation!
The final presentations showcased the teams' ingenuity and cinematic flair. With the help of professional videomakers, each advertisement reflected the group's unique perspectives and diverse talents. The applause and cheers that followed were a testament to the success of this unconventional team-building exercise, not to mention the standing ovation we witnessed.
This innovative approach to team building demonstrates the power of putting people in the spotlight and allowing them to showcase their talents. By embracing creativity, companies can breathe new life into their team building efforts, and the magic that happens when people come together in a creative space is truly transformative. When teams have the chance to shine, the possibilities for discovery and innovation are endless!