Interview with Elena Camorali, head of marketing at Medi-Market
Organising a first national convention is always a challenge, but when it takes place in a dream setting such as Lake Garda, the stakes – and expectations – are even higher.
Smart Eventi transformed Medi-Market Italia’s inaugural convention into an unforgettable experience that blended recognition, engagement and corporate vision. At the centre of it all was an inspiring motivational speech by Olympic champion Jury Chechi and a lively outdoor team building activity inspired by “Giochi Senza Frontiere (Teams Without Borders)”.
The event on Lake Garda
The convention brought together 110 pharmaceutical professionals from across Italy. Against the backdrop of Lake Garda, participants had the chance to take part in both business meetings and engaging leisure activities. The highlight was undoubtedly the motivational address from the Olympic champion Yuri Chechi, which brought energy and inspiration to the audience. In addition, the playful team building sessions rekindled the pleasure of working together towards a common goal.
Beyond the professional meetings, the emphasis was placed on creating strong bonds among colleagues. The open-air activity “Giochi Senza Frontiere” turned the convention into a dynamic and fun experience, proving that corporate events can also encourage camaraderie and collaboration in unexpected ways.
Interview with Elena Camorali
We had the opportunity to interview Elena Camorali, head of marketing at Medi-Market Italia, who enthusiastically shared her thoughts about the success of the event and the collaboration with Smart Eventi. “This was our first convention in Italy and it will go down in history,” she said. According to Camorali, the partnership with Smart Eventi was crucial in ensuring everything went smoothly.
Camorali defined Smart Eventi as “a perfect partner”, stressing that they offered something unique compared to others in the sector. “They were the only ones to present us with such a wide range of options,” she explained, noting that this factor was decisive in choosing them. She also praised their professionalism, attentiveness and ability to truly listen to the client’s needs.
What impressed Camorali most was the fact that Smart Eventi managed the entire organisation process from start to finish. “The added value of working with them was having a single point of contact who supported us in every aspect: from the choice of location and accommodation, to catering, restaurants, business meetings and team building activities. They even managed the surprise guest appearance and all the graphic support. It really was a turnkey package,” she said.
Why Smart Eventi stood out
Smart Eventi not only organised but also guided Medi-Market throughout the process, providing reassurance for such an important first-time event. Their comprehensive approach ensured that nothing was left to chance. For Medi-Market Italia, the convention was more than a corporate gathering: it was a milestone in strengthening identity and vision, while rewarding and motivating their professionals.
A milestone event for Medi-Market Italia
The success of this convention illustrates how innovative event design can align perfectly with business goals. By combining professional development with moments of inspiration and fun, Smart Eventi helped Medi-Market Italia deliver an event that participants will remember for years to come. The enthusiastic feedback from Camorali highlights the power of choosing the right partner for such high-impact initiatives.