An engaging corporate Christmas experience: Generali in milan
When the time came to design an incentive-travel event for one of Generali’s divisions, the brief was deceptively simple: evoke the magic of the season, while strengthening team bonds.
The result? A two-day retreat just outside Milan that married festive flair, refined hospitality and meaningful teamwork. Here’s how we made it happen.
Choosing the setting: luxury meets heritage near Milan
We looked for a location that would feel “special” yet still accessible from Milan. The winning choice was a magnificent retreat in Franciacorta, housed in a former Capuchin monastic residence. Its historic bones, enveloped in lush grounds, lent the kind of character that elevates an event from “nice” to “remarkable.”
This venue offered more than just aesthetics: it could host spa rituals, gourmet dinners, meeting rooms, and cooking labs — all under one roof. Perfect for an exclusive incentive experience.
Immersive wellness and dining: beginning with regeneration
On arrival, attendees were offered a wellness program in a private spa, with yoga sessions and special treatments — we curated every detail so that travel fatigue dissolved, replaced by calm anticipation.
In the evening, the group gathered in a grand dining hall. The ambiance was regal yet intimate. A gourmet menu, thoughtfully prepared wine pairings. Around the tables, people relaxed in a way that office settings don't usually allow—conversation flowed, laughter came easier. It was the kind of night where colleagues genuinely connected.
Festive team building: hands, senses, storytelling
The next morning we shifted gears. After breakfast, the group split into teams to create personalized Christmas baskets — from baked goods (cookies, hazelnut cream) to artisan gifts — all under guidance from a selected chef. This was not a cookie-cutter “fun activity”; it was deliberate, collaborative, open-ended. Hands in dough, minds in dialogue.
Measuring impact: team cohesion and performance uplift
Feedback from Generali’s team confirmed what we saw in practice: a tangible increase in trust, smoother interdepartmental communication, renewed energy heading into the new year. From a strategic viewpoint, such events pay off: by investing in authentic relationships, the company nurtures a more fluid and resilient internal network. Other corporate retreats in Franciacorta similarly use team tasks plus relaxation to generate lasting internal momentum.
The outcome: stronger bonds, deeper trust, fresh momentum
The Generali retreat worked because nothing felt mass-produced. It was festive without being saccharine, immersive without suffocating people. Most importantly, when everyone headed back to work — back to inboxes, back to meetings — they didn't just have photos to scroll through. They had something less tangible but more real: proof that their company had actually thought about them. Not as a line item in a budget. As people.